Wednesday, April 4, 2012

Was Fertilizing Ever That Hard!?!?

I am going to start this blog party off with a topic that has started to bug me in the recent weeks. Scotts has come out with a new fertilizing product. The basic idea is that you place a bag of fertilizer on a machine that when locked in place will puncture a hole in the bag so that you can fertilize your lawn. The picture below shows this new fertilizer next to the traditional fertilizer. This seems like a good product. It appears to "save" the operator from having to cut a bag open and dump it into his or her traditional fertilizer. I suppose my main argument isn't with the product itself, but with the marketing genius that is touting this product as making fertilizing simpler. Their commercials claim that this new product takes the guess work out of fertilizing the lawn. Surely everyone has seen this commercial. The couple in the beginning asks the question, "How did we do it last time?" and the Scottish neighbor has his ta-da moment with this new "Snap" fertilizer. "Feedings never been so easy" he claims. Really?!?! Cutting a hole in a bag, dumping the contents of said bag into the fertilizer, and walking around the yard while gripping a handle was difficult?!?!?! If this couple couldn't figure out how to do this last time, they are going to have one hell of a time figuring out the right procedure for this new contraption. Could be a great product, but can we please get a different marketing scheme?




Coop
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5 comments:

  1. J MitchellApril 8, 2012 at 2:28 PM

    I think the marketing is genius. Obviously the spreader and bag are convenience item, but the commercial makes you feel as though the way you have been fertilizing is much harder than you remember it.

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  2. CoopApril 8, 2012 at 8:27 PM

    So, you are saying it is marketing genius because it tricks you into thinking fertilizing used to be confusing? I am not tricked.....

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  3. CoopApril 17, 2012 at 8:35 PM

    I just saw an 80 year old lady fertilizing her lawn with....old faithful. It didn't appear to be too hard on her.

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  4. J MitchellMay 6, 2012 at 8:33 PM

    Since the bags allow you to reuse them, I still believe it's a great invention. I played with a demo at the store the other day....it was so easy.

    http://allthemanswers.com/wp-content/uploads/2012/03/Scotts-New-Snap-Spreading-System.png

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  5. CoopMay 6, 2012 at 8:43 PM

    I am sure the invention is clever, but does it really make fertilizing better?! I suppose the proof will come when we see what kind of fertilizer you end up buying. Something tells me that when you need to buy one, this thing won't be around anymore.

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